Issey Miyake: Introducing Lumiere D’issey in Nigeria

BRIEF
To introduce Lumiere D’issey to the Nigerian audience through an intimate experience
reflecting the brand’s distinctive design philosophy and modern approach to luxury.

OBJECTIVE
Create awareness and anticipation around the launch while giving key industry
professionals across Nigeria’s fashion, beauty, lifestyle, and creative sectors the
opportunity to experience the fragrance firsthand.

DATE
June 2026

SUMMARY OF THE LAUNCH
Issey Miyake introduced Lumiere D’issey in Nigeria through an exclusive event for select
tastemakers and influential personalities. The gathering offered guests an immersive
introduction to the fragrance and the creative vision behind its creation.

RESULT
The launch generated strong interest and conversation, establishing L’Eau d’Issey within
Nigeria’s luxury market and engaging a highly relevant audience.