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Clarins: Influencer Marketing Campaign in Nigeria

BRIEFTo strengthen Clarins’ presence in Nigeria through a targeted influencer marketingcampaign that communicated the brand’s skincare expertise, product benefits andcommitment to effective beauty solutions. OBJECTIVEUse selected influencers to build awareness, shape relevant product narratives, increasevisibility and drive traffic to selected authorized stores and products. DATE2023–2025 SUMMARY OF THE CAMPAIGNClarins...
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The Ordinary: Launching a Global Beauty Brand in Nigeria

BRIEFTo introduce The Ordinary to the Nigerian market and establish the brand as a credible,accessible and highly relevant skincare choice for Nigerian consumers. OBJECTIVEDrive awareness and anticipation around The Ordinary’s Nigerian launch, generate meaningfulmedia and influencer visibility, and position the brand for a strong market entry. DATEApril 2025 SUMMARY...
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Rabanne: Million Gold for Her Event in Nigeria

BRIEFTo introduce Rabanne’s Million Gold for Her fragrance through an engaging experiencethat reflected the brand’s bold, innovative and distinctive approach to fashion andfragrance. OBJECTIVECreate awareness and excitement around Million Gold for Her across fashion, beauty,lifestyle and creative industries the opportunity to experience the fragrance firsthand. DATESeptember 2024 SUMMARY OF...
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Serge Lutens: Introducing Royaume des Lumières in Nigeria

BRIEFTo introduce Royaume des Lumières to a select Nigerian audience through an intimateexperience reflecting Serge Lutens’ distinctive artistic vision and refined approach toluxury. OBJECTIVECreate awareness and anticipation around the launch while offering industry tastemakersacross Nigeria’s fashion, beauty, lifestyle and creative industries the opportunity toexperience the collection firsthand. DATEJune 2026...
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Issey Miyake: Introducing Lumiere D’issey in Nigeria

BRIEFTo introduce Lumiere D’issey to the Nigerian audience through an intimate experiencereflecting the brand’s distinctive design philosophy and modern approach to luxury. OBJECTIVECreate awareness and anticipation around the launch while giving key industryprofessionals across Nigeria’s fashion, beauty, lifestyle, and creative sectors theopportunity to experience the fragrance firsthand. DATEJune 2026...
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MAC COSMETICS X VVS LAGOS(DINNER DAY 2)

MAC Cosmetics, in collaboration with VVS Lagos, hosted a fashion-filled dinner on July 16th, 2023 in Lagos to commemorate the upcoming international National Lipstick Day and highlight the iconic MAC Cosmetics. The event was filled with fashion, beauty, and culinary delights, as Chef Anu (@abcat22b) prepared a delicious Italian-style...
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MAC COSMETICS X VVS LAGOS (FASHIONSHOW DAY 1)

MAC Cosmetics Africa Partnered with VVS Lagos for a 2-day extravaganza, uniting the worlds of fashion, art, and entertainment like never before. The festivities kicked off on the 16th of July, 2023 with a mesmerizing Fashion Night held at The Wings Complex, Victoria Island. And at the heart of...
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MAC COSMETICS UNVEILS STUDIO FIX EVERY-WEAR FACE PEN

MAC Cosmetics held a two-day launch event for the highly anticipated Studio Fix Every-Wear All Over Face Pen, on June 13 and 14, 2023 at their flagship store in Lagos that brought together celebrity MUAs, beauty influencers and enthusiasts. The in-store event was graced by the presence of some...
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