Serge Lutens: Introducing Royaume des Lumières in Nigeria

BRIEF
To introduce Royaume des Lumières to a select Nigerian audience through an intimate
experience reflecting Serge Lutens’ distinctive artistic vision and refined approach to
luxury.

OBJECTIVE
Create awareness and anticipation around the launch while offering industry tastemakers
across Nigeria’s fashion, beauty, lifestyle and creative industries the opportunity to
experience the collection firsthand.

DATE
June 2026

SUMMARY OF THE LAUNCH
Serge Lutens introduced Royaume des Lumières in Nigeria through an exclusive event
for select tastemakers. The gathering offered guests an immersive introduction to the
collection and the creative world behind its creation.

RESULT
The launch generated strong interest and conversation, establishing Royaume des
Lumières within Nigeria’s luxury fragrance market and engaging a highly relevant
audience.