The Ordinary: Launching a Global Beauty Brand in Nigeria

BRIEF
To introduce The Ordinary to the Nigerian market and establish the brand as a credible,
accessible and highly relevant skincare choice for Nigerian consumers.

OBJECTIVE
Drive awareness and anticipation around The Ordinary’s Nigerian launch, generate meaningful
media and influencer visibility, and position the brand for a strong market entry.

DATE
April 2025

SUMMARY OF THE LAUNCH
Launched The Ordinary in Nigeria through a strategic PR and communications campaign
designed to build market awareness, generate conversation and connect the brand with
Nigeria’s beauty and skincare community. The campaign leveraged targeted media
engagement, influencer partnerships, experiential event and brand storytelling to create visibility around the launch and drive
consumer interest.

RESULT
The launch generated strong awareness and consumer interest, with selected products selling
out at the authorised retail partner following the launch.